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NOW Foods vitamin supplement reviews and comparison with 100 multivitamin brands

Compare the best multivitamins

The MultivitaminGuide.org website offers reviews and comparison of all major vitamin supplements available on the market today, such as NOW Foods. Some of the unique aspects of this guide include:

Comparison of the NOW Foods vitamin supplement with 100 other multivitamin products, including popular brands such as One-A-Day, GNC, Equate, Kirkland, Shaklee, Nutrilite/Amway, Nature Made, Melaleuca, Puritanís Pride, Herbalife, TwinLab, and Walgreens.

The information on this site is the culmination of over 6 years of scientific research and analysis. Each of the reviewed products is evaluated against 4 key parameters, such as composition, bioavailability and potency. Then each supplement is assigned a score from 0 to 10, which enables you to easily compare the effectiveness of different brands.

Counter to popular belief some of the most widely available vitamin supplement brands have received low scores. At the same time only eight relatively unknown multivitamin products have been found to meet or exceed the benchmark for high vitamin supplement quality, potency and bioavailability.

What is the score of the vitamin supplements you are taking?

The table below provides a summary of the Effectiveness Scores of some of the more popular vitamin supplement brands available on the market, including the NOW Foods multivitamins.

Any vitamin supplement with a score that exceeds 8.0 is considered to be "excellent". Unfortunately a quick glance at the table below reveals that the great majority of multivitamin products available on the market do not meet that threshold.

Using a multivitamin product with a score of 8.0 or above is strongly advised.

Effectiveness scores and ranking of the most popular vitamin supplements

RankCompanyProductEffectiveness
1Xtend-Life Natural ProductsTotal Balance9.6
2ShakleeVitalizer Gold9.4
3Douglas Laboratories 9.3
4USANA Health Sciences 8.9
5Life Extension 8.7
6MetagenicsWellness Essentials8.5
7Nutrilite (Amway, Quixtar)Double X8.3
8Garden of LifeVitamin Code8.2
9Source NaturalsLife Force8.1
10KarunaMaxxum 47.9
11SolgarOmnium7.8
12Optimum NutritionOpti-Men7.7
13Muscle PharmArmour-V7.6
14Dr. Julian Whitaker'sForward Multi-Nutrient7.6
15FreeLifeReverse!7.2
16Mountain Naturals of VermontSuperior Care7.1
17amniAdded Protection III7.0
18Purity ProductsPerfect Multi Focus Formula7.0
19Universal NutritionAnimal Pak6.9
20Doctor's NutritionMega Vites6.8
21DaVinci LaboratoriesSpectra6.8
22GNCGNC Mega Men Sport6.8
23TwinLabDaily One Caps with Iron6.7
24FoodScience of VermontSuperior Care6.6
25Puritan's PrideHigh Potency Ultra Vita Time Release6.5
26Colgan InstituteFormula MCS6.4
27Rainbow LightAdvanced Nutritional System6.4
28NOW FoodsMultiple Vitamins - Liquid Gels6.4
29EASMulti-Blend6.3
30MannatechPhytoMatrix6.2
31Nature's WayAlive! Whole Food Energizer6.1
32Jean Carper'sStop Aging Now!6.0
33Natural FactorsMultiStart5.9
34Advanced Physician's ProductsMaximum MultiVitamin/Mineral without Iron5.8
35EcoNugenicsLongevity Rhythms Gold5.8
36SolarayIron-Free Spectro Multi-Vita-Min5.8
37Nature's BlendVitaminix Ultimate5.6
38Pharmanex (Nu Skin)LifePak Prime5.4
39MelaleucaVitality Pak5.3
40HerbalifeFormula 2 Multivitamin Complex5.3
41QCI NutritionalsUltra Vitality #15.2
42KALMultiple Energy5.2
43MegafoodEssentials for Life5.2
44OptimoxAndrovite5.1
45Swanson UltraWhole Food Multi without Iron5.0
46JarrowMulti E-Z Powder5.0
47Great EarthTNT - Total Nutrition Tablet5.0
48NikkenKenzen Mega Daily 44.9
49Garry Null'sSupreme Health Formula4.8
50Thorne ResearchAl's Formula4.8
51AtkinsBasic #34.7
52Vitamin WorldDaily 3 With Antioxidant Factors4.7
53PhytoPharmicaClinical Nutrients4.7
54CentrumSilver4.6
554LifeBioVitamins Type III4.5
56Bronson LaboratoriesPerformance Edge4.5
57One A DayEssential4.5
58Country LifeMaxine4.4
59Nature MadeMulti Complete4.3
60QuestMaximum Once A Day4.2
61Nature's BountyGreen Source Vegetarian Formula4.1
62MatolMatolife4.1
63Greens+Multi+3.9
64Michael's Naturopathic ProgramsPedia Vites3.8
65NatrolMy Favorite Multiple Original3.8
66Nu-lifeUltimate One3.7
67JamiesonSuper Vita-Vim3.7
68WalgreensUltra Choice Premium3.5
69Swiss Natural SourcesSuper Adult Chewable3.4
70Ripple CreekMega-100 (Slow Release)3.3
71ThompsonHuman Nature Green Multi3.0
72Safeway SelectSuper Multivitamin2.9
73Perfect ChoiceMultivitamin Specially Formulated2.9
74WatkinsSuperfood Multiple2.8
75Vitamin PowerPower Source 1002.8
76Pilgrim'sSilver Stars Multi2.7
77Absolute NutritionDieters' Multi's2.7
78Nature's SunshineSuper Supplemental Vitamins and Minerals2.7
79Freeda VitaminsUltra Freeda Iron-Free2.7
80ZonePerfectMulti Vitamin & Mineral2.6
81SisuOnly One2.5
82SchiffSingle Day2.4
83Nature's PlusUitra One2.0
84Kirkland Signature (Costco)Daily Multi1.9
85SunkistMulti-Men's1.7
86LifestylesLifecycles1.6
87Western FamilyMultra Forte1.3
88AvonVitAdvance Complete Multivitamin1.2
89FloraMultiCaps1.2
90RelivClassic1.1
91SundownComplete Ultra0.9
92YourLifeSuper Multi with Herbs0.9
93Rite AidWhole Source0.8
9421st CenturyOne Daily Maximum0.7
95Spring ValleyMaximum One Dally0.6
96Life BrandOptimum0.6
97Good Neighbor PharmacyBalanced Care Complete Multi0.6
98KrogerAdvanced Formula Complete0.6
99EquateOne Daily0.6
100Action LabsEssential Nutrients0.5
101GeritolComplete0.4

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