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NOW Foods Multivitamins Review


NOW Foods multivitamins

Product Strengths

  • Affordable price
  • Attractive packaging
  • Wide availability

Product Weaknesses

  • Low effectiveness due to the use of synthetic ingredients with poor bioavailability.
  • Synthetic Vitamin A and Vitamin B12 (Cyanocobalamin) may cause mild toxicity if taken in high doses over long periods of time.
  • Missing key ingredients, which are common to higher-quality multivitamins.

The Bottom Line

With an Effectiveness Score of 6.4 on a 10 point scale, the Liquid Multi Gels supplement by NOW Foods ranks number 27 out of the 100 multivitamins we have evaluated.

Even though this multivitamin is affordable, we believe it does not provide the best value for money. If you are looking for a high quality multivitamin at a reasonable price, see our ranking for the top budget-friendly multivitamins below.

How does NOW Foods compare with other multivitamin brands?

The MultivitaminGuide.org website offers reviews and comparison of all major vitamin supplements available on the market today, such as NOW Foods.

This guide enables you to compare the NOW Foods vitamin supplements with 100 other multivitamin products, including popular brands such as One-A-Day, Equate, Kirkland, Shaklee, Nutrilite/Amway, Nature Made, Spring Valley, Melaleuca, Puritan’s Pride, Herbalife, TwinLab, and Walgreens.

The information on this site is the culmination of over 6 years of research and analysis. Each of the reviewed products is evaluated against 4 key parameters, such as composition, bioavailability, potency and safety. Then each supplement is assigned a score from 0 to 10, which enables you to easily compare the effectiveness of different brands.

Ranking of all evaluated multivitamins

The table below provides a summary of the Effectiveness Scores of some of the more popular vitamin supplement brands available on the market, including the NOW Foods multivitamins.

Any vitamin supplement with a score that exceeds 8.0 is considered to be "excellent". Unfortunately a quick glance at the table below reveals that the great majority of multivitamin products available on the market do not meet that threshold.

Using a multivitamin product with a score of 8.0 or above is strongly advised.

RankManufacturerProductScore
1NATURELO Premium SupplementsWhole Food Multivitamin9.8
2Xtend-Life Natural ProductsTotal Balance9.6
3Douglas LaboratoriesUltra Preventive X9.3
4USANA Health SciencesHealthPak8.9
5Dr. MercolaWhole Food Multivitamin PLUS8.8
6ShakleeVitalizer8.7
7Life ExtensionLife Extension Mix8.6
8MetagenicsWellness Essentials8.5
9Nutrilite (Amway)Double X8.3
10Garden of LifeVitamin Code8.2
11Source NaturalsLife Force8.1
12KarunaMaxxum 47.9
13SolgarOmnium7.8
14Optimum NutritionOpti-Men7.7
15Muscle PharmArmour-V7.6
16Dr. Julian Whitaker'sForward Multi-Nutrient7.6
17FreeLifeReverse!7.2
18Mountain Naturals of VermontSuperior Care7.1
19amniAdded Protection III7.0
20Purity ProductsPerfect Multi Focus Formula7.0
21Universal NutritionAnimal Pak6.9
22Doctor's NutritionMega Vites6.8
23DaVinci LaboratoriesSpectra6.8
24GNCGNC Mega Men Sport6.8
25TwinLabDaily One Caps with Iron6.7
26FoodScience of VermontSuperior Care6.6
27Puritan's PrideHigh Potency Ultra Vita Time Release6.5
28Colgan InstituteFormula MCS6.4
29Rainbow LightWomen's One Multivitamin6.4
30NOW FoodsMultiple Vitamins - Liquid Gels6.4
31 EASMulti-Blend6.3
32 MannatechPhytoMatrix6.2
33 Nature's WayAlive! Whole Food Energizer6.1
34 Jean Carper'sStop Aging Now!6.0
35 Natural FactorsMultiStart5.9
36 Advanced Physician's ProductsMaximum MultiVitamin/Mineral without Iron5.8
37 EcoNugenicsLongevity Rhythms Gold5.8
38 SolarayIron-Free Spectro Multi-Vita-Min5.8
39 Nature's BlendVitaminix Ultimate5.6
40 Pharmanex (Nu Skin)LifePak Prime5.4
41 MelaleucaVitality Pak5.3
42 HerbalifeFormula 2 Multivitamin Complex5.3
43 QCI NutritionalsUltra Vitality #15.2
44 KALMultiple Energy5.2
45 MegafoodEssentials for Life5.2
46 OptimoxAndrovite5.1
47 Swanson UltraWhole Food Multi without Iron5.0
48 JarrowMulti E-Z Powder5.0
49 Great EarthTNT - Total Nutrition Tablet5.0
50 NikkenKenzen Mega Daily 44.9
51 Garry Null'sSupreme Health Formula4.8
52 Thorne ResearchAl's Formula4.8
53 AtkinsBasic #34.7
54 Vitamin WorldDaily 3 With Antioxidant Factors4.7
55 PhytoPharmicaClinical Nutrients4.7
56 PfizerCentrum4.6
57 4LifeBioVitamins Type III4.5
58 Bronson LaboratoriesPerformance Edge4.5
59 One A DayEssential4.5
60 Country LifeMaxine4.4
61 Nature MadeMulti Complete4.3
62 QuestMaximum Once A Day4.2
63 Nature's BountyGreen Source Vegetarian Formula4.1
64 MatolMatolife4.1
65 Greens+Multi+3.9
66 Michael's Naturopathic ProgramsPedia Vites3.8
67 NatrolMy Favorite Multiple Original3.8
68 Nu-lifeUltimate One3.7
69 JamiesonSuper Vita-Vim3.7
70 WalgreensUltra Choice Premium3.5
71 Swiss Natural SourcesSuper Adult Chewable3.4
72 Ripple CreekMega-100 (Slow Release)3.3
73 ThompsonHuman Nature Green Multi3.0
74 Safeway SelectSuper Multivitamin2.9
75 Perfect ChoiceMultivitamin Specially Formulated2.9
76 WatkinsSuperfood Multiple2.8
77 Vitamin PowerPower Source 1002.8
78 Pilgrim'sSilver Stars Multi2.7
79 Absolute NutritionDieters' Multi's2.7
80 Nature's SunshineSuper Supplemental Vitamins and Minerals2.7
81 Freeda VitaminsUltra Freeda Iron-Free2.7
82 ZonePerfectMulti Vitamin & Mineral2.6
83 SisuOnly One2.5
84 SchiffSingle Day2.4
85 Nature's PlusUltra One2.0
86 Kirkland Signature (Costco)Daily Multi1.9
87 SunkistMulti-Men's1.7
88 LifestylesLifecycles1.6
89 Western FamilyUltra Forte1.3
90 AvonVitAdvance Complete Multivitamin1.2
91 FloraMultiCaps1.2
92 RelivClassic1.1
93 SundownComplete Daily0.9
94 YourLifeSuper Multi with Herbs0.9
95 Rite AidWhole Source0.8
96 21st CenturyOne Daily Maximum0.7
97 Spring ValleyUltra Multivitamin0.6
98 Life BrandOptimum0.6
99 Good Neighbor PharmacyBalanced Care Complete Multi0.6
100 KrogerAdvanced Formula Complete0.6
101 EquateOne Daily0.6
102 Action LabsEssential Nutrients0.5
103 GeritolComplete0.4

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